Messaging & Communication

Strategies and plans are only effective if communicated clearly to employees, customers, press, and business partners. We will work side by side with you to ensure that your strategies are translated into targeted messages for each audience. We develop a strategy and approach for rolling out your key messages, and plan for “cascading” them effectively through the organization. We will develop, rehearse and coach you in preparation of Q&A sessions by developing your presentation with you and working with you to ensure your content is clear and meaningful to its intended audience.We customize and deliver world-class value based messaging workshops for marketing teams.

Our marketing work is in 3 areas:

  1. Market Strategy & Messaging Consultation
    See our client work for examples of this. We’ve done this for TMobile, Aspect, Nortel, NetIQ, and Apple.

  2. Message Event Preparation.
    Organizations spend hundreds of thousands of dollars planning, promoting, and producing large events and conferences. Yet the core messages, the presentations to be given to valued customers, partners, and employees, are often pulled together at the last minute, not tailored to the specific audience, too vague, or just rehashed versions of other presentations.

    We work with you to focus your objectives and desired outcomes, clarify messages and flow for key speakers, and then to prepare those speakers for high impact delivery.

    We often work with clients around the following messaging/communications events:

    • Investor Presentations
    • Conference Preparation
      1. World-wide Sales Meetings
      2. User Groups
      3. Business Partner Meetings
    • Press Conferences
  3. Skills Training on Marketing & Messaging.
    Core to our mission is the development of marketing competence in our client organizations. We have run messaging workshops in world-class marketing organizations such as TMobile, Apple, HP, Nortel, Aspect, Hyperion, Cisco, Ketchum, and BEA

    Each of our people has walked in the shoes of the participants. Everyone on our team has experience as a senior director or V.P. of marketing in a technology company. We’ve each worked as consultants on multiple market strategy, positioning, and launch projects, and are cross-trained as trainers and facilitator of workshops on Marketing, Messaging, and Influencing skills. Our breadth of experience is, we believe, unmatched.